7 Tips to Effectively Promote Your Creative Business

7 Tips to Effectively Promote Your Creative Business

Entrepreneurship can grant you the flexibility that you need to balance your career and your personal life. If you’ve always had a creative streak, this could be the perfect time to launch a business centered around your art! Today, Greenville Center for Creative Arts shares some tips from Anya with Fitkids to help you formally establish your business, create a multi-purpose office, and assemble a stellar portfolio – all while preserving your work/life balance.


1. Legally Establish Your Business

Once you’ve created a business plan, determined your specific offerings, and opened a bank account and credit card for your company, you’ll be ready to tackle the business formation process. Registering your company as a particular entity will determine everything from your tax filing requirements to your personal liability.

It’s possible to file on your own, but you might benefit from working with an online formation service to free up time in your own schedule. A service like this will file all of your required paperwork with your state and send you the additional paperwork you need.


2. Develop Your Business Acumen

Improving your business savvy is a pivotal step towards advancing your creative career, and one of the most effective ways to achieve this is by completing the process of a Master’s of Business Administration (MBA) degree online. An online MBA program offers the flexibility to learn at your own pace, making it ideal for professionals who are balancing their careers with further education. It equips you with advanced skills in leadership, strategic thinking, and decision-making, all crucial for navigating the complex world of business. Additionally, an MBA broadens your understanding of core business principles such as finance, marketing, and operations management.


3. Curate Your Portfolio

Whether you’re a writer, photographer, or graphic designer, a strong portfolio will help you stand out amongst your competition. To assemble your portfolio, Creative Bloq recommends putting a collage with your finest work on your homepage, creating a unique “About” page, adding testimonials, and hosting about 20 pieces of work on your website so that you don’t overwhelm visitors.


4. Digital Marketing Strategies

Social media platforms serve as valuable marketing channels for creatives. To promote your work across social media, Art Business News recommends sharing the stories behind your pieces, scheduling live videos to connect with your audience, and consistently posting examples of your art.

It’s also important to make any digital content – from your website to your social media posts – include SEO (search engine optimization) strategies. If you’re not sure what that means then. This guide explains the basics of SEO and how to implement it in your digital marketing to organically grow your customer base. 


5. Physical Media Marketing

Marketing your creative work effectively often involves a blend of digital and physical strategies. One timeless approach is using business cards to get your name out there. In the digital age, the tangibility of a business card can make a lasting impression. By utilizing business cards templates, you can design a card that not only reflects your personal brand but also stands out in a sea of digital information. These templates offer a variety of designs and styles, ensuring that your business card aligns with your creative work’s aesthetic and message.


6. Join Online Groups

You can learn a lot from other creatives! By joining groups for creative business owners on social media platforms like Facebook and LinkedIn, you can network with people in your field, ask for advice, get referrals for new clients, and help out your fellow entrepreneurs.


7. Make Time for Self-Promotion

Running a business takes plenty of time, so you might be wondering how you can create room in your schedule for promotional activities. It’s important to include marketing tasks in your weekly schedule as an obligation. Designate a few tasks to take on each day, like creating two social media posts, commenting in three online groups, or responding to comments on social media. 


Grow a Successful Creative Business

Creating and promoting a creative business takes effort and dedication, but with proper planning, it can be an incredibly rewarding venture both financially and personally. With a little bit of creativity, hard work, and resilience, your creative business can thrive and make a difference in the world.



Established in 2015 by a dedicated group of artists, educators, and community leaders, Greenville Center for Creative Arts is the area’s only nonprofit community art center focused on providing high-quality visual arts instruction and engagement. Be on the lookout for our business toolkit series which covers many of the tips above and more in various workshops. Visit us online to learn more!





Guest Post

Anya Willis of Fit Kids

Anya Willis of Fit Kids

How to Create a Home Studio When You Have Limited Space

Creating a home studio to perfect your craft is easy when you have ample space. Otherwise, you may have to be more creative when converting a spare room into a dream creative arts studio. Wondering what to do with it once done? The Greenville Center for Creative Arts can give you the inspiration you need to maximize your new space.

Choose a Suitable Space

You’ll need to pick a space that could work for your studio. So, choose an area in your home where you can see some potential.

  • Pick a space that’s not used often, or that’s separate from the home, such as a spare room, an outhouse, or the basement.
  • Try to keep it as organized as possible. This will make it easier to hone in on what you’re good at without being distracted by clutter.
  • Make sure it’s inspiring by incorporating the necessary furniture and decor to help you be your best. Also, be sure to make it a comfortable area where you can relax so that you can envision your goals more clearly.
  • Look at the lighting and if it’s conducive to your craft. Soft lighting, such as warm and white lights, usually sets the right tone for a home studio.

Make Sure it Fits Within Your Budget

If you’re thinking of building a home studio, you’re probably hoping to save money with at-home facilities that you can use whenever, wherever.

Benefits of an At-Home Art Studio

There are many benefits to having an at-home art studio, apart from doing what you love most in a place you feel most comfortable in.

Upgrading your home to include an art studio is a smart investment move with many benefits. Not only can this improve your property’s value, but you can take full advantage of it to do with it as you please!

Greenville Center for Creative Arts is here to support the creative arts in our community. Let us know if you have any questions!





Guest Post

Anya Willis of Fit Kids

Anya Willis of Fit Kids

In an era where rapid changes and constant stimulation are the norms, it becomes increasingly important to focus on fostering a harmonious balance in our children’s lives. This balance, a blend of joy and mindfulness, is essential for their overall development and well-being. The Greenville Center for Creative Arts (GCCA) discusses eight strategies designed to enrich the lives of children with activities that are both enjoyable and nurturing for their mental and physical growth.

Establish a Regular Sleep Schedule

Implementing a regular sleep schedule is more than just a routine; it’s a foundation for healthy development. A consistent bedtime routine not only ensures that children get the necessary amount of sleep but also aids in regulating their circadian rhythms, leading to more restful nights. Such consistency is a subtle yet impactful way to foster a sense of security and well-being in children.

Foster Emotional Connections Through Quality Time

In the whirlwind of daily responsibilities, carving out quality time with children often takes a back seat. However, prioritizing moments with them is crucial for their emotional and social development. Strong familial bonds formed through shared experiences and attentive interactions lay the groundwork for emotional resilience and happiness in children.

Introduce Mindfulness Through Deep Breathing

Mindfulness is as beneficial for children as it is for adults. Teaching kids deep breathing exercises is a practical approach to helping them navigate stress and anxiety. This skill, cultivated from an early age, becomes a vital tool in their emotional toolkit, supporting their well-being throughout different stages of life.

Enhance Learning with Educational Toys and Tools

Investing in educational toys and physical activity equipment can significantly contribute to a child’s holistic development. Selecting items that stimulate both mental and physical growth, based on reliable reviews and research, can be a strategic way to encourage healthy habits and cognitive development in children.

Promote Nutritional Awareness and Healthy Eating Habits

Good nutrition is fundamental to both physical and mental health. Encouraging a balanced diet rich in fruits, vegetables, and whole grains, is pivotal for providing children with the necessary nutrients for their energetic play and learning activities. Such dietary habits set a strong foundation for lifelong health and wellness.

Allocate Time for Creative and Unstructured Play

Unstructured play is an indispensable element of childhood. Allotting time for children to engage in play without specific directions allows them to unleash their creativity and imagination. This form of play is not merely a source of enjoyment; it is critical for their cognitive and social development.

Encourage Self-Expression Through Art

Art offers a unique avenue for children to express themselves and explore their emotions. Engaging in artistic activities and even art therapy can be an effective way for children to process their feelings and develop critical thinking and problem-solving skills, all while embracing their innate creativity. 

Foster Reflective Thinking with Journaling

Journaling is a powerful practice for self-discovery and reflection. Encouraging children to maintain journals offers them a private space to express their thoughts, feelings, and experiences. This practice not only enhances their writing skills but also fosters a deeper understanding of themselves and their emotions.

Integrating these eight strategies into the daily lives of children can lead to profound improvements in their mental, emotional, and physical well-being. The aim is not to overload them with activities but to create a balanced and nurturing environment that supports their growth and happiness. By emphasizing both fun and mindful activities, parents and caregivers can guide children toward a path of well-rounded development and a fulfilling future.

Guest Post