November 22, 2021

Creating a Legacy: Laird Green

As one of GCCA’s most dedicated cheerleaders and ambassadors, Laird Green, a Certified Financial Planner at Abacus Planning Group, can often be found at our First Friday events and bringing her friends and colleagues to view our exhibitions. But her strongest pull is toward GCCA’s educational ARTalk series, which her firm has generously sponsored since 2019. 

Abacus Planning Group is a fee-only financial advisory firm whose mission is to be a partner for entrepreneurial families with shared assets. Managing over $1.7 billion on behalf of its 250+ families, Abacus consists of a team of multi-disciplinary experts who work collaboratively to serve clients.

As we approach Thanksgiving, Laird explains that thankfulness is top-of-mind year-round for Abacus. “At Abacus, one of our cultural norms is to practice gratitude and we like to openly express our thankfulness in lots of different ways. We think that sharing gratitude is a joy, so we love times like this when we can give a personal shout-out to GCCA and the staff who make the mission a reality. We believe the ARTalks offer our audience the opportunity to interact with GCCA’s exhibiting artists from across the country and learn more about the creative process. “

Abacus Planning Group has three philanthropic pillars: social justice, education, and the arts. Their advisors practice their motto “create abundance” by helping their clients to set and pursue their financial goals as well as by giving back to the community. “We feel like by giving to organizations like GCCA across South Carolina, we can help everyone in our state live a more abundant life,” Laird explains. “We know that we thrive as an organization and individually when our communities thrive.”

When asked about why Abacus supports GCCA and what is meaningful about this partnership, Laird emphasizes how the ARTalks make arts education more accessible to the community and offer a chance for people from all walks of life to connect with the artists. “We think that the ARTalks beautifully connect the artists, and their stories and techniques, to fellows artists and others who are coming to listen and to learn more. Allowing the artists to share their stories is so powerful and the interactive format really engages the audience members who can ask questions and explore more.”

Laird and her colleagues at Abacus Planning Group are passionate about helping explore philanthropic giving with their clients. “We have a conversation with every client around goals for lifetime and legacy gifts,” she says, “and we help clients dovetail those philanthropic goals with tax-savvy strategies. For example, gifting appreciated securities, Qualified Charitable Distributions (QCDs), and using retirement account beneficiary designations to leave funds to a charity.” 

To learn about the many ways you can give to GCCA to support our mission, please contact Chelsea Rudisill, Development Director, at Thank you for considering GCCA when planning your year-end philanthropic giving. Thanks to a generous donor, your gift of any amount will be matched dollar for dollar until December 31, 2021.